Volvo Sunday Drive
Taking a Sunday Drive is as kiwi as Vogel’s and L&P. So what better way for Volvo to connect with a New Zealand audience than by tapping into this age-old tradition and then injecting an element of mystery and humour? We worked with Republik to film what happens when complete strangers are sent on a mystery Sunday Drive. Our strangers got to discover the cars’ unique features but they also discovered something about themselves courtesy of some high flying and adrenalin pumping twists and turns to the day.